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About Us

10 rupee is a pioneering digital lending and insurance platform committed to making financial empowerment simple, transparent and inclusive. We combine the efficiency and speed of fintech with the warmth and reliability of a trusted partner helping individuals and small businesses unlock opportunities with confidence.
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Our Values

We believe in honesty, clear terms, upfront fees and no surprises. Your trust is our foundation.

Our digital tools simplify your journey, while our human touch ensures you never feel alone.

We listen, we adapt and we evolve because you’re not just a number, you’re our purpose.

Whether it’s fulfilling a personal goal or scaling your business, we’re here to support your growth with clarity and care.

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Integrity & Transparency

We believe in honesty, clear terms, upfront fees and no surprises. Your trust is our foundation.

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Innovation with Empathy

Our digital tools simplify your journey, while our human touch ensures you never feel alone.

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Customer Centricity

We listen, we adapt and we evolve because you’re not just a number, you’re our purpose.

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Empowerment First

Whether it’s fulfilling a personal goal or scaling your business, we’re here to support your growth with clarity and care.